• The Locals’ Guide to Visiting Alpine, CA

    The Locals’ Guide to Visiting Alpine, CA,Lili Kim

    You don’t have to go far to get your forest fix in San Diego County—just take the 8 East past El Cajon and gain altitude in the Cuyamaca Mountains and you’ll hit Alpine, a quasi-rural community of 15,000 with sweeping views. Surrounded by national forest land and two reservations and perched at 2,00

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  • Live Like Rufus Wainwright in Laurel Canyon, $2.3M

    Live Like Rufus Wainwright in Laurel Canyon, $2.3M,Philip Ferrato

    Rufus Wainwright, the prolific, free-spirited singer/songwriter/composer has put his home in Laurel Canyon on the market. And it’s exactly what one might expect—a quirky but classic c.1926 Storybook Style cottage in a gated enclave and containing all the standard Storybook details: the library in a

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  • How a Janitorial Company Accidentally Became a Marketing Giant

    How a Janitorial Company Accidentally Became a Marketing Giant,Nicolle Monico

    Buckets. Mops. Eco-friendly spray cleaner. San Diego’s rapidly growing Power Digital Marketing has an unlikely origin story—and it all starts with a janitorial business.  After graduating college, SD native Grayson Lafrenz knew he wanted to become an entrepreneur but sought out real world training b

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